Harmonizing Audio Excellence.

The Freedman Group, home to iconic audio brands like Mackie, RØDE, Lectrosonics, Aphex, SoundField, and Event Speakers—needed unity. It was time to turn a portfolio into a powerhouse. The worlds largest pro audio company.

Freedman Group boasts some of the audio industry's most legendary brands, but each was singing its own tune. With diverse identities and independent histories, the Group faced a crucial challenge: How could we unify these brands into a harmonious ensemble without losing their distinct voices?

We crafted unity with purpose. A bold, minimalist design system was implemented across the portfolio, creating clarity while preserving the uniqueness of each brand. By refining visual identities through clean typography, intuitive icons, and cohesive visual elements, we established a unified yet flexible design language.

Every interaction was strategically redesigned. Storytelling became a central pillar, amplifying each brand's legacy and vision within the cohesive Freedman framework. This refreshed approach provided customers a seamless experience that clearly communicated both individual brand strengths and collective innovation.

The result was more than a rebrand—it was a sophisticated orchestration that allowed each brand to maintain its personality while harmonizing beautifully within the Freedman Group family.

Clarity. Recognition. Impact. Freedman Group’s unified brand architecture significantly enhanced customer recognition and boosted cross-brand engagement. Each brand elevated its distinct identity while proudly showcasing its connection to the Group's overarching commitment to innovation, excellence, and premium quality.

Today, the Freedman Group stands stronger than ever—a clearly defined collective that harmonizes iconic audio brands, laying a powerful foundation for sustained growth, deeper customer relationships, and future innovation.